In an industry first, Idea offers Rs. 2,000 cashback on all New 4G smartphones

  • In a mega bonanza for all prepaid and postpaid customers, Idea offers cashback on all New 4G smartphones
  • Releases a new ad campaign to promote the offer focussed on upgrading customers to 4G handsets


Mumbai, 22nd February 2018: In an industry first, Idea Cellular, one of India’s largest telecom operators, has announced a mega cashback offer on all new 4G Smartphones. This is applicable to both prepaid and postpaid customers buying a New 4G smartphone Starting 23rd February 2018, all Idea customers will get a cashback of Rs. 2,000 when they buy a new 4G smartphone of any brand.


Idea has planned a high-decibel advertising campaign to promote this unparalleled offer to drive the adoption of 4G in India by enabling the upgrade of customers 4G handsets.

Commenting on the campaign, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, The primary barrier for 4G adoption has been 4G handset affordability. The focus is on upgrading the customer to 4G by making 4G handsets more affordable. We are targeting this communication to all customers intending to buy a new 4G smartphone.”


The TVC on Idea’s new cashback offer is inspired by different types of buyers and their unique needs – from the tech-savvy buyer who knows the features s/he is looking for; to the selfie buyer who will choose a phone that takes the best selfies; to the one who is always confused about the best phone; and even a pure budget buyer. But the one thing they all have in common is that they are all looking for the smartest deal! The Idea TVC brings out these buyers in a fun and light manner highlighting Idea’s offer of Rs. 2,000 cashback for all kinds of 4G smartphones and all kinds of buyers.

“Idea’s new cashback offer provides freedom of choice to the customers to use the 4G device of their liking and affordability, as the offer can be availed on 4G smartphones of all brands”, added Mr. Sashi Shankar. 


Idea prepaid customers need to do a recharge of Rs. 199 or above, each month, to be eligible for the cashback. This special recharge offers unlimited calls across all networks, 1.4 GB/Day, 100 SMS/Day, free roaming (outgoing and incoming), for a validity of 28 days. Customers recharging with long validity MRP like 398, 449, 459 & 509 need not recharge every month with Rs. 199.

Idea prepaid customers need to do a cumulative recharge of Rs. 3,000 in the first 18 months to avail cashback of Rs. 750, while the remaining cashback of Rs. 1,250 will be credited at the end of next 18 months if the cumulative recharge for the period is Rs. 3,000.

For Idea postpaid customers, the cashback offer is applicable on all Nirvana voice combo plans starting Rs. 389 for the entire duration of 36 months. T&C apply.

The cashback offer is available till 30th April, 2018.

Idea’s new TVC to promote the campaign will go on air on 23rd February across 100+ TV channels. The 360 degree campaign, comprising of Television, Radio, OOH & Digital, will also be visible on the high impact cricket properties such as the India-Sri Lanka-Bangladesh T20 tri-series starting 6th March 2018.

Having established a pan-India wireless broadband network and on the back of rapid 4G proliferation, Idea has been building 4G credentials and brand stature through its advertising campaigns. In the last 18 months, it has focused on promoting Idea 4G starting with “The Biggest Small Change” campaign, followed by the “Naya India Banayenge” campaign that democratized 4G for people from all walks of life. The “#LookLook” campaign showcased the coverage of Idea’s 4G network. The #NoAjnabee campaign focussed on Idea’s Digital apps portfolio – Idea Games, Idea Movies & TV and Idea Music furthering the 4G proposition.

Idea is a pan-India mobile broadband operator and offers a range of Idea branded Digital Content across Movies, Music, TV, Games, Digital Wallet, etc.

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