New Delhi, 21 February 2018: At the Mobile World Congress 2018, Hike, India’s first homegrown messaging app, will be showcasing its newest product, ‘Total, built by hike’, a refined version of Android targeted at the next billion people, at Exhibitor stall: 7F11
With ‘Total, built by hike’ users can meet their daily needs for messaging, news, PNR status check, cricket score updates, payments, bill payments and recharge and more without data. This is game-changing for a country like India, and other developing nations like Sri Lanka, Bangladesh and nations across Africa where access and affordability of data act as constraints.
‘Total, built by hike’ uses a proprietary technology based on the UTTP protocol which runs atop the USSD pipe and returns information packets in rich format on user’s smartphones. It is made in India, built by Hike and the first of its kind in the world. It is an ingenious, innovative solution using existing technology to provide a great value proposition to users.
It has 4 key elements that combine together make the end to end experience extremely seamless and simple:
- Single Login: A Single Login via the Phone Number for all of Total services such as Messaging, News, Horoscope, Recharge, Wallet, Cricket Scores and Rail information.
- Light Services < 100 kb to 1 MB: Services on ‘Total, built by hike’ take between < 100 kb to 1 MB ensuring a lightweight footprint on the device.
- Works without Data: All of the services built on Total can be accessed even without Data via proprietary technology.
- Sachet Data Packs: Users will be able to purchase Sachet Data Packs starting as low as Re. 1 from inside the Total experience itself with the goal of lowering the cost of access and introducing people to data.
Intex and Karbonn are the first Smartphone partners that will carry ‘Total, built by Hike’. Total will be available on 3 models across Intex & Karbonn. The devices with Total are:
- Intex Aqua Lions T1
- Intex Aqua Lions T1-Lite
- Karbonn A40 Indian
Hike is also partnering with Airtel to bring Total, built by hike to devices under the ‘Mera Pehla Smartphone’ initiative.
‘Total, built by hike’ has the potential to impact millions of people in India as well as other developing nations. It propels digital inclusion and furthers the national agenda of financial inclusion as well as socio-economic progress. It works well for service providers as it gives them access to millions of people who can use their services offline.
Hike is building products with the aim of simplifying the internet to bring India online. Hike Messenger was the first messaging and social technology company made with love in India. It simplifies how people connect with others and changes the way they interact with content and services on mobile. It is the only successful Indian messaging platform with scale.
The app was launched on 12/12/12 and acquired a user base of over 100 million in January 2016. In August 2016, Hike raised its fourth round of funding of USD 175 million led by Tencent and Foxconn at a valuation of USD 1.4 billion, making it the fastest company in India to attain a valuation of USD 1 billion, having reached the milestone in just 3.7 years. Investors in Hike include Tencent, Foxconn, Tiger Global, Softbank and Bharti. Apart from these, some of the top tech veterans from the Silicon Valley have also invested in the company and are advisors.
In January 2018, Hike launched ‘Total, built by hike’, a radical new way to bring the next billion people onto Data. The simple belief is that to get a billion people online, the whole process of getting online needs to be a lot simpler and less intimidating. In India, despite the recent data growth, still less than 20% of the population has access to real internet (classified as 1 GB+).
Today, Hike has over 350 employees spread across 2 offices in Delhi and Bangalore.